January 20, 2020

January 20 2020 :: Map Pack Business Name

The first step in starting to track your Map Pack Ranking is to choose your business name. Most feeds come directly from Google Maps so you’ll need to make sure your Google My Business profile already set up. #vocal=local #localseo #seo101 #thanksbacklinko

January 17, 2020

January 17 2020 :: Specific Local Rankings

If you only track rankings from a single location you’re only seeing a small sample of where you actually rank. You want to get super granular with your local rankings to see where you rank in your entire city or local area. #vocal=local #localseo #seo101 #thanksbacklinko

January 16, 2020

January 16 2020 :: Tailored Search Results

Search results for “coffee shop” in a city are going to be tailored to where you are standing. The same search from a few blocks away can bring up a completely different set of results (or the same results, different order). #vocal=local #localseo #seo101 #thanksbacklinko

January 15, 2020

January 15 2020 :: Search Area

The issue is that, with local SEO, where you’re searching from is HUGE. In fact, the Map Pack results can be completely different from one mile to the next. #vocal=local #localseo #seo101 #thanksbacklinko

January 14, 2020

January 14 2020 :: Rank Tracking

One of the first steps in any local SEO campaign is to see where you rank in The Map Pack. And track your Map Pack rankings over time. Pretty much every rank tracker on the planet has Map Pack tracking. #vocal=local #localseo #seo101 #thanksbacklinko

January 13, 2020

January 13 2020 :: Location Keywords

When you consider optimizing for “store + city” keywords, in many cases, the generic “store” keyword without a location gets more search volume than the “store + city” version.
#vocal=local #localseo #seo101 #thanksbacklinko

January 9, 2020

January 9 2020 :: Map Pack Algorithm

The Map Pack has its own algorithm with its own set of rules. Some ranking factors (like backlinks) help you rank in local and traditional organic results but others (like NAPs) are only important for ranking in The Map Pack. #vocal=local #localseo #seo101 #thanksbacklinko

January 8, 2020

January 8 2020 :: The Map Pack

The Map Pack (also known as “The Local Pack”) is a set of 3 local business results … with a map of their locations pulled from Google Maps. #vocal=local #localseo #seo101 #thanksbacklinko

January 7, 2020

January 7 2020 :: Local Search Intent

74% of consumers that search for something local on their phone visit a store that day (Google). Get your business in front of these searchers and there’s a good chance they’ll be walking through your door today. #vocal=local #localseo #seo101 #thanksbacklinko

January 6, 2020

January 6 2020 :: SERPs

29% of all Google SERPs (search engine results pages) contain a local pack in the results (RankRanger).

January 3, 2020

January 2, 2020

January 2 2020 :: Local Intent

We're going to start off this year highlighting Local SEO and, thanks to Backlinko, I've got tons of info for you! Like this stat from Search Engine Roundtable that illustrates how often users search for local info. #vocal=local #localseo #seo101 #thanksbacklinko